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Unexercised Rights (Breakage) in ASC 606

Analysis and examples of how customer unexercised rights (breakage) affect how the transaction price is allocated to performance obligations

Published:
Oct 9, 2020
Updated:
Oct 10, 2026

Customers are often allowed to purchase the rights to goods or services in advance. Customers can then exercise these rights later, when they want the good or service. Gift cards are just one example of this type of contract. However, some customers don’t fully exercise their rights to the goods or services they’ve paid for. In practice, customers’ failure to use the contractual rights they’ve paid for is referred to as “breakage.” Accounting Standards Codification (ASC) 606 allows companies to estimate the amount of breakage, or the consideration related to obligations that they do not expect to be required to fulfill. This article examines the guidance related to these transactions and provides examples.

Methods for Recognizing Revenue with Potential Breakage

To recognize revenue associated with breakage amounts, the entity must first determine whether it expects to be entitled to a breakage amount. Entities may recognize a breakage amount if they expect that customers will not exercise all their contractual rights. To do so, entities must consider the guidance in ASC 606-10-32-11 through 32-13 on constraining estimates of variable consideration (ASC 606-10-55-48). See Variable Consideration and the Constraint for more information.

Once the entity has determined whether it expects to be entitled to a breakage amount, it must follow the corresponding method for recognizing revenue associated with the breakage amounts (ASC 606-10-55-46 to 55-48):

  • The entity expects to be entitled to a breakage amount. The entity should estimate the standalone selling price based on the amount it expects to be entitled to (i.e., net of expected breakage). Breakage revenue would then be recognized in proportion to the actual performance that the entity provides. Recognizing breakage revenue upfront would be inappropriate because the entity has not yet provided any goods or services, and doing so would understate the entity’s obligation to stand ready to provide future goods and services. See Stand-Ready Obligations for more information on this topic.
  • The entity does not expect to be entitled to a breakage amount. The entity should recognize revenue on breakage amounts when the likelihood of the customer exercising their remaining rights becomes remote.

ASC 606 further limits recognizing revenue on breakage amounts in jurisdictions where escheat laws require companies to remit breakage amounts to the state. If breakage amounts are required to be remitted to the state, the company should follow the normal accounting for breakage with one key exception: instead of recognizing revenue, the entity should recognize a liability for amounts payable to the government, as it is not entitled to those amounts (ASC 606-10-55-49).

Where appropriate, using the portfolio approach may facilitate accounting for breakage. Entities may have difficulty predicting the amount of breakage attributable to each transaction but can often estimate the aggregate breakage amount for a portfolio of contracts with reasonable accuracy.

Escheat laws are state unclaimed property laws that require businesses to transfer certain types of unclaimed or abandoned property—such as unredeemed gift cards, unused account balances, or uncashed checks—to the state after a specified period of inactivity. These laws are based on the principle that property should not remain indefinitely with the holder if the rightful owner cannot be located. Instead, the state takes custody of the funds and holds them on behalf of the owner, who may claim them in the future. In the context of revenue recognition, escheat laws are important because they can prevent an entity from recognizing breakage revenue, as the unredeemed amounts may ultimately be owed to the state rather than retained by the company.

 
The Cheesecake Factory, Inc. (2019 10-K): Gift Card Breakage
 
   
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The Cheesecake Factory has sold gift cards to its customers for many years. This long historical record provides enough information to estimate breakage. The following revenue recognition disclosure describes the way that The Cheesecake Factory recognizes revenue for breakage:

We recognize a liability upon the sale of our gift cards and recognize revenue when these gift cards are redeemed in our restaurants. Based on our historical redemption patterns, we can reasonably estimate the amount of gift cards for which redemption is remote, which is referred to as “breakage.” Breakage is recognized over a three-year period in proportion to historical redemption trends and is classified as revenues in our consolidated statements of income. We recognized $8.0 million, $8.0 million and $7.9 million of gift card breakage in fiscal years 2019, 2018 and 2017, respectively. Incremental direct costs related to gift card sales, including commissions and credit card fees, are deferred and recognized in earnings in the same pattern as the related gift card revenue. There were no changes to our accounting for gift card revenue and related costs upon adoption of the new revenue recognition standard. (2019 Form 10-K)

This example illustrates that when a company has sufficient historical data, it can reasonably estimate breakage and recognize it over time in proportion to actual redemptions. The Cheesecake Factory’s approach reflects the core principle of ASC 606—recognizing revenue in the amount the entity expects to be entitled to—while avoiding premature recognition. It also highlights the importance of consistent historical patterns in supporting breakage estimates and demonstrates how breakage revenue is recognized alongside the underlying performance obligation rather than upfront.

 
Target Corporation (2020 10-K): Gift Card Breakage
 
   
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Target has sufficient experience with gift card sales that the company can expect to be entitled to recognize breakage revenue. The following disclosure from Target’s 10-K describes how the company recognizes revenue over time as gift cards are redeemed:

Revenue from Target gift card sales is recognized upon gift card redemption, which is typically within one year of issuance. Our gift cards do not expire. Based on historical redemption rates, a small and relatively stable percentage of gift cards will never be redeemed, referred to as “breakage.” Estimated breakage revenue is recognized over time in proportion to actual gift card redemptions. (2020 10-K)

This example demonstrates that when a company has consistent and reliable historical redemption data, it can estimate breakage and recognize it proportionally as customers redeem gift cards. Target’s approach aligns with ASC 606 by recognizing breakage over time rather than waiting until redemption becomes remote, reflecting the pattern of performance. It also highlights that even when gift cards do not expire, companies can still recognize breakage if supported by stable historical trends.

 
The Meet Group, Inc. (2019 SEC Correspondence): Virtual Currency Breakage
 
   
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The Meet Group offers apps that can be downloaded for free from Apple’s App Store, the Google Play Store, etc. Within these apps, users can purchase subscriptions and In-App Products (virtual currency such as Credits, Points, Gold, etc.). Subscriptions can include a number of In-App Products, but the currency can also be purchased without the subscription. The following explains Meet Group’s revenue recognition through comment letters with the SEC:

Under the Company’s terms and conditions for the use of its applications…, the purchase of any In-App Products grants a customer a limited right-of-use asset for the respective In-App Products in exchange for a fixed, upfront, and non-refundable amount of consideration. Any advanced payment is first recorded as a contract liability (i.e., deferred revenue), which is then subsequently recognized as user pay revenue when the Company’s sole performance obligation is satisfied in accordance with the guidance for advanced payments in ASC Paragraphs 606-10-55-50 through 606-10-55-53. For its in-app purchase products, the Company has a continuous stand-ready obligation to transfer services to its customers, which is satisfied upon the earlier of: (i) the exchange of a customer’s In-App Products for virtual gifts (i.e., satisfaction of the performance obligation); or, (ii) the likelihood of a customer’s use of their In-App Products balance becomes remote, and there is no legal obligation to remit any unredeemed In-App Products to the relevant customer’s residential jurisdiction (per the guidance in ASC Paragraphs 606-10-55-46 through 606-10-55-49). (2019 SEC Correspondence)

This example highlights that breakage principles apply beyond traditional gift cards to digital environments such as virtual currency. The Meet Group’s approach demonstrates how a stand-ready obligation affects revenue recognition, with revenue recognized either upon redemption or when the likelihood of use becomes remote. It also reinforces that breakage can only be recognized when the entity is entitled to the consideration, meaning there is no legal obligation (such as escheat laws) to remit unredeemed amounts. Overall, the example illustrates how ASC 606 guidance is applied in more complex, service-based, and digital arrangements.

Allocating Revenue Based on Standalone Selling Price when Breakage is Expected

Generally, when a contract includes multiple performance obligations, and there is a discount on the sales price, revenue is allocated to the performance obligations based on their standalone selling prices. When standalone sales of the performance obligation exist, the standalone selling price can be found more easily and should be used. However, the standalone selling price must be estimated and reduced by the amount of expected breakage when applicable.

The face value of performance obligations should be reduced by the expected breakage amount before being used to allocate the transaction price. The principle of the standard is for companies to recognize revenue in the amount to which they expect to be entitled to transfer goods and services to the customer. In a contract with multiple performance obligations, the customer might not have been willing to pay the full face value for the performance obligation with expected breakage—this is especially the case in arrangements where the performance obligation is some kind of add-in, bonus, or loyalty program, which the company would have been unlikely to sell on a standalone basis. In Accounting Standards Update (ASU) 2014-09, BC398 mentions that in many instances, companies would charge more for performance obligations that include breakage if they expected customers to fully exercise their contractual rights.

There is precedent in practice for selling gift cards on a standalone basis at a price less than their face value. Many vendors do so, often with the intent of generating future sales or improving customer loyalty. Because this happens in practice, it is hard to support the view that companies should always use the face value of gift cards and similar performance obligations for allocation purposes.

The guidance for estimating the standalone selling price is the same whether there is one or multiple performance obligations. The standalone selling price should be reduced by the amount of estimated breakage that can be expected.

Example: Gift Card Breakage

On January 1, 2020, Vendor Y enters into a contract with Customer U to provide Product A, Product B, and a gift card for future purchases in exchange for $1,900 from Customer U. Products A and B have standalone selling prices of $1,200 and $800, respectively, and the gift card can be exchanged for $200 of Vendor Y products. Vendor Y determines from its experience with similar gift cards that, on average, 20% of the balance on any gift card will go unused. On January 15, Products A and B are delivered, but no transactions have occurred related to the gift card. On March 15, Customer U utilizes $100 of the balance on the gift card.

Analysis: Assume that the standalone selling price of the gift card is $160, which Vendor Y expects to be the amount required for redemption.

Product

Standalone Selling Price

% of Total Selling Price

Allocation of Transaction Price

Product A

$1,200

$1,200/$2,160=56%

$1,900*56%=$1,055

Product B

$800

$800/$2,160=37%

$1,900*37%=$705

Gift Card

$160

$160/$2,160=7%

$1,900*7%=$140

Totals

$2,160

100%

$1,900

Of the $140 of revenue allocated to the gift card, $28 (20% * $140 = $28) will be recognized as breakage revenue as the customer redeems the gift card. The remaining $112 will be recognized as gift card revenue in proportion to the actual amounts the entity redeems.

Journal Entries on January 15:

Unexercised Rights (Breakage) in ASC 606 — illustration

When Customer U redeems $100 of the gift card, they are redeeming 62.5 percent ($100/$160) of the expected total that the customer will actually redeem, so they will recognize that percentage of both the revenue attributed to the gift card (62.5% * $112 = $70) and the revenue attributed to the breakage amounts (62.5% * $28 = $18). The following journal entries will be made on March 15, when Customer U redeems $100 of the gift card:

Journal Entries on March 15:

Unexercised Rights (Breakage) in ASC 606 — illustration

Conclusion

If an entity can expect to be entitled to a breakage amount, it should reduce the standalone selling price for the estimated breakage, then recognize breakage revenue in proportion to the actual performance it provides. If the entity can’t expect to be entitled to a breakage amount, it should only recognize revenue for breakage once the possibility that the customer will exercise its rights is remote. When an entity provides multiple performance obligations, and breakage is expected for one or more of the obligations, entities should reduce the standalone selling price for estimated breakage before allocating revenue.

Editor’s Note

This article has been reviewed as of April 2026, and the guidance discussed remains substantively unchanged. Recent pending updates to ASC 606 clarify that the constraint on variable consideration does not apply to share-based consideration payable to a customer that is measured and classified under Topic 718. See Consideration Payable to a Customer and Noncash Consideration for more information. This represents a scope exception for certain equity-based arrangements and does not affect the accounting for breakage (unexercised rights) discussed in this article. Accordingly, the analysis and conclusions presented remain accurate and up to date.

Resources Consulted

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